Ignite d30 Intelligent shock absorption peak cap, - clever cap with inbuilt protection.  How?  This cap contains d30 - a specially engineered material made with intelligent molecules, soft, flexible, comfortable and convenient yet comes into its own on shock, when the molecules will lock together to absorb the impact energy. 

7 mm Shock absorption @ 20 joules impact 2.75 J/kn - existing protective headwear with 7 mm PE foam = 0.5 J/kn, you do the maths.

NB D30 used in a soft hat does not comply with any safety standards and should not replace a helmet